Introducing the PR Group
We are a purpose-driven agency that heroes technology and innovation. The PR Group was born out of a desire to foster and promote innovations that change the way we work and live, for the better. For more than 10 years, we’ve put emerging technology companies on the map and helped market leaders charter new growth. With offices in Melbourne, Sydney and Singapore, we bring knowledge, proven experience, connections, culture and agile agency processes to support your growth journey across the region.
We have purpose-built our delivery model to best serve the needs of agile tech innovators. As such, we bring deep knowledge, proven experience, connections, culture, and agency processes to support your growth journey in the region.
We learn your business from the ground up, help you define success, and map a plan to make your mark. Our strategists and storytellers become an extension of your team, tapping our collective expertise, experience and creativity to achieve your business goals through communication and marketing services.
Our ability to drive outcomes
We are focused on outcomes. By establishing success measures and KPIs upfront, we closely steer your program to ensure we deliver positive impact and value for money month on month. We measure ourselves by the success of our clients and the impact we are able to make on the opportunities they create, the changes they enable, and the contributions they make to a better world.
Our expertise on-tap
Being a mid-sized consultancy means that our clients have direct access to the agency leadership team who closely steer the strategic direction of all accounts. We pride ourselves on our high-touch service and experienced counsel and are readily available to provide expert guidance and support when you need it most.
Integrity is one of our governing agency values. We choose to partner with organisations that are working to improve the lives of citizens, societies and the planet.
We embrace people and clients from across the globe with diverse backgrounds. We know that we are stronger together as a diverse team and a diverse business community than we could ever be alone.
We’ve forged strong connections across the technology and business ecosystem including media, industry groups and government. When we work with clients we operate as an extension of their team. We tap into and augment their networks with connections of our own to forge relationships, create value and pursue our shared goals.
Business + Consumer + Technology PR
Corporate & Financial PR
Events, Brand Activations + Sponsorship Leverage
Digital Content + Social Media
Melissa ShawyerFounding Director
Melissa Shawyer has led communications teams for major organisations such as NAB, KPMG, Avanade, Medibank Private, First State Funds Management, before leaving corporate behind to co-found The PR Group.
With deep experience in corporate communications and issues management, Melissa works with boards and senior leadership teams on building and executing communication programs around key corporate milestones, and is always readily available to provide counsel and support.
At PRG Melissa has worked as director lead for client partners including Accenture, Zendesk, Temple & Webster and Catch, as well as oversees the company’s operations in international markets Singapore and New Zealand.
Melissa is also a communications mentor for Mums & Co., the IAG backed professional network, community and resource for women in business.
Caroline ShawyerFounding Director
Caroline Shawyer has extensive international strategic communications experience having worked in executive communications roles for enterprise technology companies in San Francisco, Hong Kong, Singapore and Australia.
She founded the first social network for the Australian Internet Industry back in the late 1990s; and successfully launched leading technology companies, Twilio, SurveyMonkey, Square, Etsy, 99designs, Upwork, Indiegogo, GoFundMe and Eventbrite in Australia.
With 20 years experience working at an executive level in communications across a range of industry sectors, Caroline has a strong network of media and industry influencers to draw on to ensure her clients get the results they desire and remains heavily involved in every campaign that the agency executes.
Caroline holds a Bachelor in Business (Marketing) and Master of Marketing.
Get In Touch
3/2 Darling Street
20-40 Meagher Street
583 Orchard Road
#06-01 The Forum
New Business & Partnership Enquiries: Caroline Shawyer +61 (0) 401 496 334
General Enquiries: +61 3 9428 5824