Technology + Lifestyle Communications

For more than eight years The PR Group has established itself as a leading PR agency for technology, media and online businesses or brands that are looking to disrupt and innovate in their industry. We provide a diverse range of integrated client solutions to businesses of all sizes, no matter what stage you are at in your business journey.

Our experienced consultants are at the top of their game in PR, business, consumer and technology media, government relations, corporate communications and digital marketing. They bring smart strategy, big and practical ideas plus commercial thinking to everything we do.

Importantly, we know traditional and online media and how to make you relevant in the changing media landscape.

That’s why some of the world’s most disruptive businesses, such as Dropbox, SurveyMonkey, OFX, Eventbrite, 99designs, Upwork, Deliveroo and Redbubble, choose The PR Group over other agencies. It’s the reason why startups put their launch decisions in our hands; global giants turn to us to help them with their market entry and scale strategies; and fast growing and disruptive businesses turn to us to support their journey to IPO or capital raise.

 

How we can support your business journey

If you are a technology business with big plans, get in touch with us today. Let us help you to tell your story.

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Our Services

Media Relations <br>Business + Consumer + Technology PR

Media Relations
Business + Consumer + Technology PR

Corporate Communications

Corporate Communications

Brand Ambassadors

Brand Ambassadors

Influencer Engagement

Influencer Engagement

Brand Collaborations

Brand Collaborations

Events, Brand Activations + Sponsorship Leverage

Events, Brand Activations + Sponsorship Leverage

Communications Strategy

Communications Strategy

Digital Content + Social Media

Digital Content + Social Media

Senior Management Team

Caroline Shawyer, Founding CEO (Victorian Office)

Caroline Shawyer, Founding CEO (Victorian Office)

  • Caroline has over 15 years’ experience working in innovation hot spots in the US, Asia and Australia.
  • Has provided strategic counsel to some of the world’s biggest brands including SurveyMonkey, Dropbox, Etsy, Eventbrite, Indiegogo, Houzz, Upwork and OFX  and has built communication programs that have helped emerging companies unlock their growth potential.
  • Strong  interest in entrepreneurialism and works closely with the local start-up community as a PR mentor for a number of startup incubators.
  • Specialisations include capital raisings, IPO and global PR strategy.
Melissa Shawyer, Founding CEO (NSW Office)

Melissa Shawyer, Founding CEO (NSW Office)

  • Melissa  has over 15 years’ experience working with major brands and blue chip organisations, predominantly in financial, professional and IT services.
  • Has provided strategic counsel to leading brands including NAB, KPMG, Medibank Private, Dropbox, Microsoft, Sony Ericsson.
  • Strong interest in fintech and disruptive technologies and service delivery models such as blockchain, sharing economy and marketplaces.
  • Specialisations include communications strategy and messaging development, brand positioning strategy, editorial strategy.
Kate Winney

Kate Winney

  • Kate specialises  in consumer lifestyle and tech PR with deep media relationships across all major national titles.
  • She has six years’ experience in profiling businesses and founders as well as driving strategies and big consumer campaigns, including blogger relations for high-profile clients.
  • Her client experience includes: IKEA, Houzz, Coffee Meets Bagel, Sony Australia, American Express (Shop Small), Australian Securities Investments Commission (ASIC), Commonwealth Bank, eHarmony, Sanitarium, Sharp Australia.
  • Specialisations include integrated brand campaigns, social influencer programs and leading agile and active press offices for major consumer brands.
David Coupland

David Coupland

Get In Touch

Melbourne

3/2 Darling Street
South Yarra
VIC 3141

Sydney

5/104 Commonwealth St
Surry Hills
NSW 2010

Email: group@prgroup.com.au
New Business & Partnership Enquiries: Caroline Shawyer +61 (0) 401 496 334
General Enquiries: +61 3 9428 5824